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The strategic value of services is evolving. Many manufacturers have a long history of supplying ‘intermediate’ services, such as spare parts, maintenance, repair and overhaul, and benefiting from the relatively sustainable revenues streams these can offer. But can these be relied upon in the future? The world is increasingly moving towards an outcome-based economy. Rather than ‘buying an engine’ customers want to buy ‘thrust’, rather than ‘buying a car’ they want ‘mobility’, rather than ‘buying insurance’ they want ‘reassurance’. This demand paves the way for new and innovative ‘advanced services’ business models, which exploit digital technologies and the design authority of the manufacturer, and have the potential to radically disrupt value chains. Exciting. But how can a manufacturer transform themselves to compete through advanced services? What steps might they take? What dynamics should they expect? And what obstacles and accelerators should they anticipate?
This workshop will share insights distilled from international leaders in the adoption of advanced services and will do so using innovative learning methods that help to elicit shared experiences from the participants.
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