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LiveWorx 2018

s805 - Designing Innovation with Creative Confidence

Session Description

Innovation has become an essential skill for all organizations in our global economy, and Tom Kelley will show how creative methodologies like design thinking can contribute to innovation success. Drawing on his leadership experience at IDEO and the research from his New York Times bestseller, Creative Confidence, Tom’s presentation will cover approaches design teams can use to apply in pursuit of their innovation goals: - Starting with empathy at the front end of innovation, to blend technology with humanity in a way that points to innovative solutions - Using experimentation to gain valuable learnings and discover new opportunities during the development of new products and services - Leveraging the power of storytelling to communicate your message and accelerate adoption of innovations Throughout his presentation, he will illustrate his ideas through real-life examples from decades of working in the field of design and innovation.


Session Presenter
Additional Information
Product Design & Business Process
Product Design & Engineering
Track Spotlights
45 minutes
Session Schedule